Good business based on two main things, buying and selling. To drive the business forward, businesses have to convince people to buy their products or service. However, business strategies are opposite to environmental issues. The way to help the environment is to reduce or to stop buying products that not…

Everything is Eco

Statement: Environmental issue is not for product advertising. Question: What are the factors which made people fall for greenwashing? Keywords: Greenwashing, Unconscious consuming, Disguise advertising, Green advertising, Environment compensation, Environment myth

The #breakfreefromplastic organization gathers the trash that they can collect from 51 countries. The brand that can collect plastic the most is Coca-Cola, Nestle, PepsiCo, Mondelēz International, Unilever, Mars, Procter & Gamble, Colgate-Palmolive, Phillip Morris, and Perfetti Van Melle.

Greenwashing is misleading information that companies make to advertise themselves as an environmentally friendly company or improve a company’s image and expecting people to buy their product more. Companies spend money on advertising to make their companies look good rather than doing things to help a sustainable environment. “An attempt…

Advertising changes human behaviour from needs to wants. Advertising persuades people to continue to purchase products or services which can lead to using more materials and resources.

From my previous blog name ‘Advertisement vs Propaganda’ I describe that advertisement is more like selling products or service and propaganda is to convey beliefs or though. Perhaps both of them look like they are not the same but it can be said that propaganda is one of the methods…

First Statement Statement: Advertising is important. Question: What if there was no advertisement? Keywords: Hard sell, Soft sell, Repetition advertising, Brainwashing ad Second Statement Statement: Entertainment industry will collapse if there is no advertising. Question: Does product placement in the media affect people differently than advertisements? Keywords: Product placement, Tie-in, Repetition, Disguise, Subconscious consuming, Persuasive advertising, Stealth marketing