You Shop, We Donate!

This marketing is called Cause Marketing. Cause Marketing is defined as a type of Corporate Social Responsibility (CSR) in which a company has the purpose of increasing profitability while bettering society.

I saw this kind of marketing a lot. I know this campaign is just another…

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Good business based on two main things, buying and selling. To drive the business forward, businesses have to convince people to buy their products or service. However, business strategies are opposite to environmental issues. The way to help the environment is to reduce or to stop buying products that not…

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