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Paratchaporn Thammakoranont
Paratchaporn Thammakoranont

27 Followers

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Nov 8, 2020

A donation-with-purchase to support the environment

You Shop, We Donate! This marketing is called Cause Marketing. Cause Marketing is defined as a type of Corporate Social Responsibility (CSR) in which a company has the purpose of increasing profitability while bettering society. I saw this kind of marketing a lot. I know this campaign is just another…

1 min read

A donation-with-purchase to support the environment
A donation-with-purchase to support the environment

1 min read


Oct 29, 2020

Patagonia: Don’t buy this Jacket

Good business based on two main things, buying and selling. To drive the business forward, businesses have to convince people to buy their products or service. However, business strategies are opposite to environmental issues. The way to help the environment is to reduce or to stop buying products that not…

2 min read

Patagonia: Don’t buy this Jacket
Patagonia: Don’t buy this Jacket

2 min read


Oct 20, 2020

Visual Exploration

Everything is Eco

3 min read

Visual Exploration
Visual Exploration

3 min read


Sep 27, 2020

[Audio Visual]

1 min read

1 min read


Sep 21, 2020

Statement / Question / Keywords

Statement: Environmental issue is not for product advertising. Question: What are the factors which made people fall for greenwashing? Keywords: Greenwashing, Unconscious consuming, Disguise advertising, Green advertising, Environment compensation, Environment myth

1 min read

1 min read


Sep 13, 2020

Top Plastic Polluter

The #breakfreefromplastic organization gathers the trash that they can collect from 51 countries. The brand that can collect plastic the most is Coca-Cola, Nestle, PepsiCo, Mondelēz International, Unilever, Mars, Procter & Gamble, Colgate-Palmolive, Phillip Morris, and Perfetti Van Melle.

1 min read

Top Plastic Polluter
Top Plastic Polluter

1 min read


Sep 13, 2020

Green Advertise: Is it really green?

Greenwashing is misleading information that companies make to advertise themselves as an environmentally friendly company or improve a company’s image and expecting people to buy their product more. Companies spend money on advertising to make their companies look good rather than doing things to help a sustainable environment. “An attempt…

3 min read

Green Advertise: Is it really green?
Green Advertise: Is it really green?

3 min read


Sep 12, 2020

Advertisement to Consumerism to Environmental issue

Advertising changes human behaviour from needs to wants. Advertising persuades people to continue to purchase products or services which can lead to using more materials and resources.

1 min read

1 min read


Sep 12, 2020

Advertisements and Propaganda, Propaganda and Advertisements

From my previous blog name ‘Advertisement vs Propaganda’ I describe that advertisement is more like selling products or service and propaganda is to convey beliefs or though. Perhaps both of them look like they are not the same but it can be said that propaganda is one of the methods…

1 min read

1 min read


Sep 2, 2020

Statement/Question/Keywords

First Statement Statement: Advertising is important. Question: What if there was no advertisement? Keywords: Hard sell, Soft sell, Repetition advertising, Brainwashing ad Second Statement Statement: Entertainment industry will collapse if there is no advertising. Question: Does product placement in the media affect people differently than advertisements? Keywords: Product placement, Tie-in, Repetition, Disguise, Subconscious consuming, Persuasive advertising, Stealth marketing

1 min read

1 min read

Paratchaporn Thammakoranont

Paratchaporn Thammakoranont

27 Followers
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